Privacy Policy

01Information we collect

We only collect what we need to process your orders and serve you better:

• Contact details — your name, mobile number and email address.
• Delivery details — shipping and billing address, city, state and pincode.
• Order details — products you buy, order history, wishlist and items you compare.
• Account details — if you create an account, your login email and an encrypted password.
• Messages — what you share with us on WhatsApp, email or our contact form.
• Technical data — device and browser type, IP address and pages visited, collected automatically through cookies.

Please don't send us sensitive information such as card numbers, OTPs or passwords over WhatsApp or email — we will never ask for them.

02How we use your information

• To process, pack, ship and deliver your orders.
• To send order confirmations, shipping updates and delivery notifications by SMS, email or WhatsApp.
• To handle returns, refunds, replacements and customer support.
• To keep your cart, wishlist and account working smoothly.
• To prevent fraud and keep our website secure.
• To share offers and new arrivals — only if you've agreed. You can opt out at any time.
• To understand how visitors use our website so we can improve it.

03Who we share it with

We never sell or rent your personal information. We share only what's needed with trusted partners who help us run the store:

04Payments

All online payments are handled by secure, PCI-DSS compliant payment gateways. Your card, UPI or net-banking details are entered on the gateway's secure page and are never stored on our website. For Cash on Delivery orders, no payment information is collected online.

05Cookies

Cookies are small files saved in your browser. We use them to:

• Remember items in your cart, wishlist and compare list.
• Keep you logged in to your account.
• Understand website traffic and improve your shopping experience.

You can block or delete cookies in your browser settings, but some features like the cart may not work properly without them.

06Storage & security

Our website uses SSL encryption (the padlock in your browser) to protect information sent between you and us. Access to customer data is limited to our team members who need it to fulfil orders.

We keep order and invoice records for as long as required under Indian tax and accounting laws. Other personal information is kept only as long as needed for the purposes above, after which it is deleted or anonymised.

07Your rights

In line with India's Digital Personal Data Protection Act, 2023, you can:

• Access the personal information we hold about you.
• Correct or update inaccurate details — you can also do this in My Account.
• Request deletion of your account and personal data (except records we must keep by law).
• Withdraw consent for marketing messages at any time.

To make a request, contact us using the details below. We'll respond within a reasonable time.

08Other terms

Children: our website is meant for adults. We do not knowingly collect personal information from children under 18 without a parent's or guardian's consent.

Third-party links: our website may link to other sites (like Instagram or WhatsApp). Their privacy policies apply when you visit them.

Changes to this policy: we may update this policy from time to time. The latest version will always be on this page with the updated date at the top.

09Contact & grievance officer

For any questions, requests or complaints about your privacy, please reach out to our Grievance Officer:

By using our website, you agree to the collection and use of information as described in this policy.